October 2009

How To Use Google Voice with Your Peek

Benjamin Landau, a member of the Peek team here, figured out how to use Google Voice from your Peek. Here’s an explanation of how:

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I recently got invited to Google Voice and have been playing around with the SMS and my Peek. So far, I have been able to hand out one number to friends and family to text me. I don’t have to text them first and I’m not limited to 25 people.

Let me give you an overview of how the texting system works with Peek.

When a text is sent out with the Peek, it is processed in the Peek systems, then sent to 3Jam, then sent to the carrier & cell phone. When the text is coming from the cell phone, it follows this line in reverse. As you may or may not know, each Peek is provided with 25 virtual numbers. As you text a number, one of these virtual numbers is attached to that mobile number.

Example:
Peek Text to 2125557000
Text sent to 3Jam
3Jam assigns number 4243541000 to 2125557000
Message on the receiving end shows it came from 4243547000

If you text under 25 people then, there is nothing to worry about. Each person you text can add the phone number assigned to them to their address book to text you. If you text over 25, the number starts to revolve. You are limited to these 25 different numbers and you have to text them first. Also, the people that you text cannot share the virtual number they see amongst themselves – it is assigned to that person and that person only. You also cannot text Peek-to-Peek.

Google Voice

Google Voice changes this. It changes this to ONE number, your friends/family can share this number, and you can text Peek-to-Peek. The only limitation is that they have to text your Google Voice number first.

To get started using Google Voice, you’ll need to wait for an invitation. You can sign up for and invitation here: https://services.google.com/fb/forms/googlevoiceinvite/

Once you receive your invite, please follow the setup wizard on the site to get started. You do have to enter an existing phone that you use. If you want this for your Peek only, you can choose not forward message to your phone by going to Settings > Phones, and uncheck the phone. Also, go to Settings > Voicemail & SMS, make sure SMS Forwarding is selected to forward SMS messages to your email address.

Great! You’re almost ready. Next you’ll need to send a text from your Peek to your Google Voice. 3Jam will assign a number to Google Voice. You will see this number come up in Google Voice once the text is received.

Next, have people text your Google Voice number. You only need to give them your Google Voice number. When Google Voice receives the text, it will forward it to your email address. Pay attention to the From field.

In the From field you will see an email address in this format: 12125551234.14243541000.tyldksal1@txt.voice.google.com

Here’s the break down:
12125551234 – your Google Voice Number
14243541000 – number the message was sent from. If from a Peek, this number is a number from 3Jam
tyldksal1 – unique ID Google Voice assigned to the number the message came from. Works similar to how 3Jam works for Peek. Only you’re not limit to 25 but people, but they have to text your Google Voice first.

Now, to send a reply to them on your Peek you have to type in that entire email address: 12125551234.14243541000.tyldksal1@txt.voice.google.com

Messy right? Thank goodness for an address book.

When you send a message from your Peek in the above manner, the same text-message traveling routine written above applies, however, now after leaving (from Peek device) or before hitting (to Peek device) 3Jam it goes to Google Voice. Google Voice parses that To field apart: Your number, Text number to send SMS too, Google Voice Id assigned to the Text number. The message gets routed to your account (your number), then Google Voice sends the text message out from your account as a text message to the Text number. You can see texts you send from your Peek on Google Voice because of this.

The texting Peek-to-Peek is capable because Google Voice routes the text as a text to the number you specified (along with its ID). On the Peek it will show as a text. When you or the other Peekster receive a text from another Peekster, the text category of the message stops at Google Voice, and then forwards the text to your or the other Peekster’s email account as an email message, if they use your Google Voice number only. If they send a text message from their Peek in that messy format, [your google voice number].[your number 3Jam assigned to your voice number].[google voice id assigned to your 3Jam number]@txt.voice.google.com, the message will go to from Device > Peek > 3Jam > Google Voice > 3Jam > Peek > Device (sent as text the whole way). It’s a lot of hoops to go through but Peek-to-Peek texting works using Google Voice.

To summarize:
After setting up Google Voice, go to Settings > Phones, uncheck phone
Next go to Settings > Voicemail & SMS, SMS forwarding – make sure your email address is used for forwarding
This email address should be on your Peek

Text your Google voice number from your Peek – 3Jam will assign a number to this number, Google Voice will assign an Id to this 3Jam number

If you want texts to be sent to your Peek as a text, not through your email box, then people will have to text to your full Google Voice SMS number: [your google voice number].[your number 3Jam assigned].[google voice id assigned to your 3Jam number]@txt.voice.google.com

Give your Google Voice number to people to text to – they have to text you first before you can respond

Reply back to their text on your Peek in this format: [your google voice number].[their number].[google voice id assigned to their number]@txt.voice.google.com – message goes through as text, works for Peek-to-Peek texting

And that’s basically it! Last time I checked, Google Voice does not support short numbers (55555). When they do, you to can vote for your favorite American Idol from your Peek!

Enjoy texting on the Peek with Google Voice!

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Mega-trends in Tech I’m Keeping My Eye On

Trend #1 – Amazon AWS has absolutely exploded. Even my wife uses AWS for some film stuff. With Amazon AWS awesome operational infrastructure vendors like RightScale have come along. And Google Apps Engine has come along with cool features like integrated mail & jabber servers!

Amazon Growth
Peek is a big chunk of this traffic

Trend #2 – Hardware is getting cheaper and cheaper, so why pay 2-10x more to use Amazon AWS. Check out this article, petabytes on a budget. Frankly all this infrastructure as a service is built for the rawest of start-ups who need to pay as they go. Buying your own is sooooo much cheaper, as soon as you have any revenue you should do it.

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Trend 3 – Everything has an API. When we started Peek in early 2008 here was the landscape:
-Hotmail was closed off, no POP
-Yahoo was closed off, no POP
-Facebook was closed off
-AOL was not open for mobile access

Now, everything has an API. Facebook streams, Twitter, Hotmail opened POP, Google made love to Jabber, and so on. And we can go get it all!

Trend 4 – The cloud pwns data. Everything that used to be hidden behind a firewall or stuck on a PC is now stored on the Internet. Apps for people like to-do lists, calendars, mint for finances, etc to B2B apps like Basecamp for project mgmt, freshbooks for finance, zendesk for customer care.

Trend 5 – Nobody cares about privacy of their data??? Everybody posts everything everywhere. Companies like Mint have people’s most sensitive financial data and credit card numbers stored somewhere, and frankly nobody cares.

Mint Owns you
Mint Knows You Better Than Your Own Mom!

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Swap your Sidekick for a Peek

Probably lots of you have heard of our little Sidekick deal on Engadget. Swap your Sidekick for a free Peek Pronto.

Just Say No To Sidekick

I love it. Secretly I never really liked Sidekicks. I’ve always hated that pop-up screen-a-ma-jig thingy, but more so as soon as I heard Paris Hilton had one, it made me gag. The Sidekick was built for and marketed to the snooty elite, Peek was built for Average Joe. We are NWA to their Rodeo Drive shoppistas, El Che to their Bourgeoisie, Hulk Hogan to their Mr. Perfect, etc.

Peek - a man of the people
Peek, a man of the people!

Peek vs the Sidekick, the next revolutionary battle… no holds barred!!!

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Sidekick: all your database are belong to us

This was written by Amol on his personal blog. I’m cross posting it as I thought it was particularly relevant to all of you.

http://www.drownout.com/blogdrwn/2009/10/sidekick_all_your_database_are.html#000874

October 10, 2009
Sidekick: all your database are belong to us

The cloud is looking pretty flakey lately, between Gmail outages and today’s striking Sidekick data loss.

The genius of Danger’s pre-iPhone superphone was partly the cloud: everything on the device was *always* synced to some stuff in the cloud — the call list, the emails, text, pictures, apps you downloaded, everything. You can even log into a web page and see all the stuff on your phone anytime. Way before anyone else even thought of this, they had the “iTunes for your phone” thing down.

An early casualty was the Paris Hilton incident when someone used her dog’s name to guess her password and start browsing her call list.

Worse, apparently, somebody hit “drop table” in the SQL terminal, because they blew away all the data in the whole cloud in the last day or two.

The consequence is that the “master” — which is the cloud copy — is gone, and if your device resets or battery drains, it will sync back to the blank server. Ouchie momma.

Peek doesn’t work this way, partly because all that 2-way data synching is insanely network intensive and partly because your device is “where” your stuff should be. It’s a client and has its data on it.

Of course, one aspect that Sidekick, Blackberry and Peek all share is the reliance on a master application up in the cloud for making the whole thing work well. Blackberry and Peek both use that app to gather and deliver mails quickly and in a mobile-ready way. Since Windows and iPhone and other smartphone apps don’t work that way, they use WAY more data and pound the heck out of networks. And the relatively wimpy storage/processors on the devices get chewed up doing the transactions. By avoiding this, we are able to make the Peek device itself much lighter-weight and cheap. Hurray for us.

Posted by amol at October 10, 2009 10:12 PM

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Humbled by the Amazon Reviews

We recently launched the big Peek For Life deal on Amazon as many of you know. The response has been amazing, not only sales but also the reviews. We’re up to 50 reviews with 40 at 5 star! I don’t really know what to say… its humbling to get this much positive feedback.

Amazon Reviews

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Our Technical Operation’s Goals

Our tech ops team has four goals:

1. 99.9% uptime (roughly 1 hour per month downtime). We track all of our outages.

2. Peek-Time – the average time for email from when the email hits your inbox to when it is available on your Peek. The goal is ~0 minutes for customers on push mail, it is ~5 minutes for customers where we have to poll.

3. Capacity – we aim to constantly keep 2x capacity in the system. Many of our tasks happen in batches so we compare completion time vs the next scheduled job. We also watch CPU, memory, connections & disk to keep 2X.

4. Infrastructural costs – we aim to keep our cost per subscriber per month at a certain price point, and constantly drive it down.

We track/audit the first three weekly, we track costs monthly (when we get our bills). We’re constantly deriving projects to improve in each of these four areas.

Do any of you track different KPIs or use different overarching goals in your businesses?

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The ‘Done’ List

We moved offices two weeks ago. Its only one block over, from 39th & Madison to 41st & Lexington. Annoyingly a karate dojo moved in upstairs from us, and frankly it was impossible to work with the constant thudding of people practicing karate. So we moved.

The New Office
The New Digs

The move got me a bit nostalgic and I started reminiscing about all the stuff we’ve done in there since we launched the Peek:

1. A full new product release – Peek Pronto – with tons of features.
2. Partnered with Xtify to add location tracking to the Peek allowing a developer (Mark Bowytz) to create www.peekmaps.com
3. Launched texting on the Peek
4. Once we found out texting was popular, re-launched texting partnered with 3Jam to make it ‘killer’
5. Added Facebook integration with PeekSocial
6. Launched in Radioshack
7. Had a whack of people in the community develop all kinds of stuff – including PeekFeeds & CharlesChilders Ent applications

Thats a pretty impressive ‘done’ list for a company of 20 people and a tech team of < 10 people. Tons more still to do though!

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