The Peekiversary

We just passed the end of our first year of business. I’ll never forget the Peek launch for the rest of my life. I was so damn tired, I stumbled across the finish line like one of those classic Ironman crossings:


me on launch day at Peek

I remember I kicked it up a notch and started doing really long days in early July… thinking we were in the final 2 week sprint. We had a hard date from Target, they re-shelf their stores for Christmas in September and if you miss that date… kaput… you’re waiting until the next year! Here was the scenario if we missed the date:
1. Don’t launch
2. Sell no devices
3. Run out of money with no sales
4. Go raise money in the pit of the worst economy in 50 years

I woke up having panicky dreams about missing dates every night. Soon day and night were the same meld of “were we going to make it? were we going to make it?”. Everything was so close except for a few last performance related bugs in the 1.00.00 build…. argh.. why couldn’t we solve them!!!

Well, as you all know, we made it! Peek launched! I went on vacation the next day for two weeks of gloriousness nothing.

Starting a business is mind-blowingly, exhausting. But let me tell you this, the first year thereafter is gutwrenching emotionally. The highs and lows of sales, reviews, customers, staff…. wow! There are so many firsts and so many new things you do. Your first big bugs, your first angry customers, your first bad reviews, problems with your model, sneaking costs, your first disaster/outages, these are all real things that come up that you don’t think about in the starry-eyed days of launch.

So what will year 2 bring? Well, you’ll probably see Peek in some new countries, you’ll definitely see some new features and services from Peek, you’ll even see us in some new stores. We’ll still keep it real – simple, affordable, easy to use… thats the Peek motto.

PS – we also passed the one year anniversary of this blog!